Campaign Background
The 1 Malaysia 1 Halal campaign also known as 1M1H is JAKIM's latest initiative at increasing the awareness of the general consumers that only halal certification and Malaysia halal logo issued by JAKIM and/or State Islamic Religious Council (MAIN) is being recognized by the government of Malaysia. The said campaign is expected to be launched on Prophet Muhammad’s Birthday (Maulidur Rasul) in 2010 by HRH Yang di-Pertuan Agong in Masjid Negara, Kuala Lumpur. This initial campaign will be followed by a series of road shows in each States of Malaysia and is expected to be held in selected shopping malls.VenueMasjid Negara, Kuala Lumpur Date25th to 28th February 2010 Time10:00 a.m. to 10:00 p.m.
Campaign Objectives
To strengthen the public’s awareness on the Malaysian halal logo.
To develop the platform by which the Bumiputera entrepreneurs will be able to promote and sell their halal products and services to the people.
To develop the platform by which the entrepreneurs will be able to explore business opportunities by opening up marketing opportunities.
To provide advise via the Halal clinic – explanation and problem solving on matters related to Halal.
Activities
Exhibition and sales of halal products/services by the entrepreneurs
Blood donation campaign as well as free medical check-up by the Ministry of Health
Launch of Halal awards
Forum Perdana Ehwal Islam
Halalan Toyyiban seminar
Halalan Toyyiban cooking demonstration and tips
Islamic fashion show
Nasyid performance
Cooking contest
Drawing/colouring contest
No comments:
Post a Comment